How does a site
get a high ranking
in search engines?
1. Offer something interesting
Offer useful content, something that interests a lot of people.
Offer the reader information
Don't be afraid to provide links to external sites.
Web sites like
are popular because of external links.
demonstrate that you as supplier know how to get around on the Internet.
- for which you'd like to be found,
- related to your product,
- which does not cost you revenue, yet benefits your visitors.
2. Get linked
The most popular search engine,
to your web site as a important factor in ranking your page
Google concludes that your site is valuable if other people have taken the trouble to link to it.
the source of the link, the higher your page ranking
Other search engines such as the Dutch
have started to use the same principle.
- Make sure your web site has a link from
Open Directory Project
the Yellow Pages,
your digital city
- Keep URL's simple, encouraging easy links.
- Embrace deep links
from customers, business-partners, enthusiastic visitors, etc.
- Avoid link rot to your site.
Keep old pages for ever.
Maintain the directory structure.
A broken link TO your page is a missed opportunity to
high in search engine rankings.
3. Optimise Key words
Put keywords in the URL, the title, the description, headers and the links to your site.
||Welcome to the SUMit homepage
||SUMit: tailor made software, Java & Smalltalk
||Missing meta tag
||<META NAME="DESCRIPTION" CONTENT="Why trouble yourself with roster planning? Have the roster generator do the work for you with just click...">
|link text TO your site
||See SUMit for duty roster software.
||See SUMit for rule based duty roster software.
Read the article on Google ranking mechanisms at
4. Create short pages
Tip: Five short pages are better than one long one.
|A keyword drowns in a long piece of text with lots and lots of sentences.
Not only are long narratives a threshold for your readers, who will have trouble finding the page that interests them and who will probably just hit the back button on their way to another web site, search engines also hardly assign value to keywords in long texts.
||In short texts every word really counts.
5. Open all doors
of your web site may be the first one to a visitor.
Forget the illusion that visitors enter on your home page, carefully study the complete range of products and services and click their way to the right page along your so ever-so-nicely predefined path.
Most visitors enter via a deep link from a search engine or other web site.
every single page
of your web site.
Frames hamper the creation of deep links.
Tip: Stay low on technology.
Use the lynxviewer at
to get an idea of the Google perception of your site.
Till next week,